Terms of Service

Agreement to these terms

These Terms of Service (“Terms”) form a binding agreement between you and Orlando SEO Company (“we”, “us”). By accessing orlandoseocompany.net, submitting a form, or engaging us to provide services, you agree to these Terms. If you do not agree, please do not use the website or our services.

Where you accept these Terms on behalf of a company or other entity, you confirm that you have authority to bind that entity, and “you” refers to that entity.

Where we sign a separate written services agreement, statement of work or proposal with you, that document governs the engagement and these Terms apply only to the extent they do not conflict with it.

Use of this website

You may use this website for lawful purposes only. You agree not to:

• copy, republish or redistribute substantial portions of our content without written permission, beyond normal quoting with attribution and a link;
• scrape, crawl or harvest the site with automated tools in a manner that burdens our infrastructure or ignores our robots directives;
• attempt to gain unauthorised access to any part of the site, our systems or our accounts;
• introduce malware, attempt denial of service, or probe for vulnerabilities without our prior written consent;
• submit false information through our forms, or submit another person’s personal information without their permission;
• use the website or our brand in any way that suggests endorsement, partnership or affiliation that does not exist.

We may suspend or block access to the website where we reasonably believe these restrictions have been breached.

Services: scope and change control

The specific services we provide, their deliverables, cadence and fees are set out in the proposal or statement of work we agree with you. Typical engagements include some combination of technical SEO, on-page optimisation, content production, local SEO, link acquisition, reporting and consultation.

What is included

Only what the statement of work describes. Where you request work outside that scope, we will tell you before proceeding and either agree a variation in writing or schedule it for a later period. We do not invoice out-of-scope work without prior written approval.

Third-party costs

Unless expressly stated, fees exclude third-party costs such as advertising spend, paid tool subscriptions held in your name, premium plugin licences, stock media licences, hosting and domain fees. Where we procure these on your behalf, we will obtain approval first and pass them through at cost.

Timelines

Delivery timelines assume timely client input. Where approvals, access, content or developer availability are delayed, deliverable dates shift accordingly and any retainer period continues to run.

Your obligations as a client

To deliver effective services we need your cooperation. You agree to:

• provide timely access to your website, CMS, hosting, analytics, Search Console, Google Business Profile and any other platform required — preferably via delegated access rather than shared passwords;
• nominate a single point of contact with authority to approve deliverables;
• review and respond to deliverables requiring approval within 10 business days, after which we may treat them as approved in order to keep the schedule;
• ensure any content, images, trademarks or data you supply are lawful and that you hold the rights to use them;
• not make undisclosed changes to the site that materially affect SEO — replatforming, URL structure changes, redirects, robots directives or template rewrites — without telling us in advance;
• maintain your own backups, and keep your hosting, CMS and plugins supported and up to date.

Where instructions you give us conflict with SEO best practice, we will explain the risk in writing. If you direct us to proceed regardless, we will do so where it is lawful and ethical, and we are not responsible for the resulting performance impact.

Fees, invoicing and payment

• Retainers are invoiced monthly in advance unless otherwise agreed. Project fees are invoiced per the milestone schedule in the statement of work.
• Payment terms are net 14 days from the invoice date unless the statement of work specifies otherwise.
• Late payment. Invoices unpaid after 14 days may accrue interest at 1.5% per month or the maximum permitted by law, whichever is lower. We may suspend work on accounts more than 21 days overdue, having given at least 5 business days’ notice.
• Taxes. Fees exclude applicable sales, use or similar taxes, which are your responsibility where they apply.
• Price changes. We may adjust retainer rates on 60 days’ written notice, taking effect no earlier than the end of any committed initial term.

Term, suspension and termination

Unless agreed otherwise, engagements begin with an initial term of 90 days, reflecting the minimum period in which SEO work can reasonably be assessed. After the initial term the engagement continues month to month.

• Notice. Either party may terminate after the initial term by giving 30 days’ written notice. Work continues and fees remain payable during the notice period.
• Termination for cause. Either party may terminate immediately if the other commits a material breach that remains uncured 14 days after written notice, becomes insolvent, or is required to stop by law.
• Effect of termination. You pay for all work performed and third-party costs committed up to the termination date. We will deliver work in progress, transfer documentation and remove our access to your platforms within 10 business days of final payment.
• No refunds of fees already earned. Retainer fees for a period in which work has been performed are not refundable. Prepaid fees for work not yet started are refunded pro rata.

Intellectual property and licences

Our materials

Our audit templates, frameworks, methodologies, internal tooling, dashboards, training materials and the content of this website remain our intellectual property. Nothing in an engagement transfers ownership of those to you.

Your deliverables

On full payment, you own the deliverables created specifically for you — the audit report for your site, written content published on your site, keyword mapping documents, technical specifications and implementation work product. You may use, modify and continue using them after the engagement ends, including with another provider.

Your materials

You retain ownership of your trademarks, brand assets, existing content and data. You grant us a non-exclusive licence to use them solely to perform the services for the duration of the engagement.

Portfolio rights

Unless you tell us otherwise in writing, we may describe the work we did for you in anonymised form. We will not publish your name, logo, identifiable screenshots or specific performance figures without your written consent.

No guarantee of rankings or results

This is important, so we state it plainly. Search engines are operated by third parties and change their algorithms, features and result layouts frequently and without notice. Competitors act independently. Consequently:

• We do not and cannot guarantee any specific ranking position, traffic volume, lead count, conversion rate or revenue figure.
• Any projection, estimate, benchmark or calculator output we provide is a planning model based on assumptions, not a promise of performance.
• Past results for other clients, including those shown in case studies, do not indicate what your results will be.
• We are not responsible for ranking or traffic changes caused by search engine algorithm updates, manual actions resulting from conduct outside our control, changes you or third parties make to your site, hosting outages, or competitor activity.

What we do commit to is competent, ethical, documented work in line with search engine guidelines, and honest reporting of what it produces — including when results are disappointing.

Confidentiality

Each party will keep the other’s confidential information confidential, use it only for the purposes of the engagement, and protect it with at least the care it applies to its own confidential information. This obligation continues for three years after the engagement ends, and indefinitely for trade secrets.

Confidential information does not include information that is or becomes public without breach, was already lawfully known to the receiving party, or is independently developed without reference to the disclosing party’s information. Disclosure compelled by law is permitted, with prompt notice to the other party where lawful.

Disclaimers

The website and its content are provided “as is” and “as available”. To the fullest extent permitted by law we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty that the website will be uninterrupted, error-free or free of harmful components.

Content on this website, including articles and guides, is general information and not professional advice for your specific circumstances. Do not rely on it as a substitute for tailored advice.

Limitation of liability

To the fullest extent permitted by applicable law:

• Neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data or loss of goodwill, however caused and regardless of the theory of liability.
• Our total aggregate liability arising out of or relating to an engagement is limited to the total fees you paid us in the six months immediately preceding the event giving rise to the claim.
• For use of this website where no fees have been paid, our total aggregate liability is limited to one hundred US dollars (US$100).

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or gross negligence or wilful misconduct.

Indemnification

You agree to indemnify and hold us harmless against third-party claims, damages, liabilities and reasonable costs arising from: content, data, images or trademarks you supplied to us; your instructions that we warned in writing carried risk; your breach of these Terms or of applicable law; or your use of deliverables in a manner not contemplated by the engagement.

We agree to indemnify you against third-party claims that deliverables we originated infringe that party’s intellectual property rights, provided you notify us promptly, allow us to control the defence, and cooperate reasonably.

Third-party services and platforms

Our services depend on platforms we do not control, including search engines, analytics tools, hosting providers, content management systems and advertising networks. We are not responsible for their availability, pricing changes, policy changes, data accuracy or actions such as account suspensions, except where such an event results directly from our negligence.

Force majeure

Neither party is liable for failure or delay in performance caused by events beyond its reasonable control, including natural disasters, hurricanes, extended power or internet outages, war, civil unrest, government action, labour disputes or large-scale platform failures. The affected party will notify the other promptly and use reasonable efforts to resume performance.

Dispute resolution and governing law

These Terms are governed by the laws of the State of Florida, without regard to its conflict of laws principles.

Before commencing formal proceedings, the parties agree to attempt resolution in good faith: a written notice describing the dispute, followed by a discussion between senior representatives within 21 days, and, if unresolved, non-binding mediation in Orange County, Florida.

If mediation does not resolve the dispute, the state and federal courts located in Orange County, Florida have exclusive jurisdiction, and both parties consent to that venue. Each party waives any right to a jury trial and to participate in a class or representative action in relation to these Terms.

General provisions

• Entire agreement. These Terms, together with any signed statement of work, constitute the entire agreement and supersede prior discussions and proposals on the same subject.
• Severability. If a provision is held unenforceable, the remainder continues in effect and the unenforceable provision is modified to the minimum extent necessary.
• No waiver. Failure to enforce a provision is not a waiver of the right to enforce it later.
• Assignment. Neither party may assign the agreement without the other’s written consent, except to a successor in a merger or acquisition of substantially all assets.
• Independent contractors. Nothing creates a partnership, joint venture, agency or employment relationship.
• Notices. Notices must be in writing and sent to the email addresses of record, and are deemed received one business day after sending absent a delivery failure.
• Changes. We may update these Terms; material changes will be announced on this page with a revised date. Continued use after the effective date constitutes acceptance.

Questions about these Terms: [email protected] or (929)-566-4655.