National e-commerce store: 23.1K clicks in 8 months
A mid-sized online retailer came to us with thin category pages, a faceted navigation that generated tens of thousands of duplicate URLs, and product descriptions copied from the manufacturer. We rebuilt the category architecture, controlled crawl paths with canonicals and robots rules, rewrote the top 120 product pages and added product schema.
What moved the needle
- Duplicate URLs cut from ~38,000 to under 4,000 crawlable variants
- Category pages rewritten around commercial intent, not product feeds
- Product schema deployed sitewide, winning review and price rich results